Paid search for businesses that need the phone to ring
Most Orange County businesses that come to us already tried Google Ads, either on their own or with another agency. The story is usually similar: spend went out, some calls came in, nobody was sure which ones came from ads, and the account was left running on autopilot. Our job is to turn that into a system you can trust, where every dollar can be traced to calls, forms and booked jobs.
What we manage
Search campaigns
The backbone of most local accounts. We build tightly themed campaigns around the services you actually want more of, with keyword research, negative keyword lists, location targeting set to people actually in your service area and ads written for each service. Every ad group points to a relevant landing page, not your homepage.
Local Services Ads
For eligible categories such as plumbing, HVAC, roofing, cleaning, locksmiths and some legal and real estate services, Local Services Ads appear at the very top of results and are typically charged per lead. We handle setup and verification, manage your profile and service areas, and help you dispute invalid leads.
Performance Max
Performance Max uses Google's automation to show ads across Search, Maps, YouTube, Display and Gmail. It can perform well with strong conversion data and good creative. We add it carefully alongside a solid search foundation, with brand exclusions and asset groups built around your services.
Tracking first
We do not scale spend until tracking is right.
- Call tracking to see which campaigns and keywords produce calls, and how long those calls last.
- Form and booking conversions confirmed through tag manager and thank-you pages.
- Offline conversion imports from your CRM, so Google learns what a real customer looks like rather than just a click.
- Clear reporting that shows cost per lead and, where possible, cost per booked job.
Who we run ads for
Med spas, real estate teams, home service companies, restaurants, retailers and auto businesses across Newport Beach, Costa Mesa, Irvine, Huntington Beach, Laguna Beach, Tustin and Anaheim, plus premium brands nationally. Our background in exotic auto, PPF and marine taught us how to sell high-ticket services to discerning buyers, and that discipline carries into every account.
Real work behind the claims
We built CRM and booking funnels for Compass Yachts that route charter inquiries to the right broker with automated follow-up, exactly the kind of system that makes paid leads worth more. We handled marketing direction and content for Exotic Car Factory in Orange County, and delivered a complete fintech brand build for Unison Payments, from identity and website to conversion funnel and CRM.
How we keep spend from leaking
Most wasted ad spend comes from a few fixable issues: broad keywords with no negatives, location settings that reach people outside Orange County, ads running when nobody answers the phone, no review of the actual search terms and automation optimizing toward the wrong conversion. We check all of these weekly, not quarterly.
Ads get even better with a fast, focused website, strong local SEO so you are not paying for every customer forever, and speed-to-lead follow-up so no paid lead waits hours for a call back.
Start with an audit
Our free audit reviews any existing account, your tracking and your landing pages, and pulls current keyword estimates for your services and area. Wondering what to budget? Read our guide on how much Google Ads cost for Orange County businesses.
